What a managed GEO service actually does

A disclosure first: AIGeschikt sells a managed GEO service, so it is one of the offers described below. Every price has its source at the bottom, read on the providers' own pages on 17 September 2026.

The five steps a GEO service can take over

Generative engine optimization, GEO for short, is the work of getting a company named or cited in answers written by AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews. In practice it breaks into five steps. The first is measuring: putting a fixed set of buyer questions to the AI systems, repeatedly, and recording whether the company's name appears and whether its website is used as a source. The second is diagnosing why the company is missing, which is not always a writing problem: a firewall may block AI crawlers, the text may only appear after JavaScript runs, or there may simply be no page that answers the question. The third is making something: a new article, a rewritten service page, structured data. The fourth is publishing it on the company's own website, which raises the question of who approves it. The fifth is measuring again, because an AI answer changes from one run to the next and only repeated measurement shows whether anything moved. A managed service is one that takes over all five and hands the client a decision rather than a task list.

Measurement, execution or both

Most GEO offers in the Netherlands sit on one side of a line between measuring and doing. Measurement tools show where you stand and leave the work to you. Dutch tools such as Aivisualize and Briljant start at €25 and €49 a month excluding VAT; international tools such as Otterly.AI start at $29 a month. They are useful if someone in your company will act on what they show, and nearly useless if nobody will.

Content services sit on the other side: they produce, but do not necessarily measure. SocraNext publishes automatically for €95 a month and, according to article 7.4 of its terms, without prior explicit approval, although clients receive an email in advance and can edit the pieces. AEO Direct delivers eight articles a month for €595 to €695, and measures leads through Search Console and Analytics, plus monitoring of AI mentions without published numbers. Klusio combines publishing with measuring, from €199 to €1,499 a month excluding VAT.

One-off scans measure once and advise. Citeerbaar charges €295 excluding VAT for its Scan and says plainly: "Geen implementatie, dat doet de Fix", no implementation, that is what its separate Fix package is for. NEXTRIQ charges €50 excluding VAT, deductible from a package.

Agencies and managed services do both, at a higher price. Specialised Dutch GEO agencies charge from about €119 to €2,295 a month: GoSellMate from €119 (VAT not stated), NEXTRIQ from €495, Citeerbaar €695 for its ongoing package, OpsCode from €595 to €2,295 a month depending on the client's industry, plus a set-up fee of €1,495 to €3,995 and a six-month commitment, all excluding VAT where stated. Many SEO agencies now include GEO in SEO packages from roughly €250 to €600 a month. What "both" means varies: few of these providers publish how many questions they measure, how often, or on which systems.

What to check before you hand it over

Four things decide whether a GEO service actually takes work off your hands. First, the measurement: how many questions, how often, on which AI systems, and whether you see results per system or one blended score. Briljant publishes that it tracks more than 100 prompts daily on three systems; most agencies publish no numbers at all. Second, the approval step: whether anything goes live on your website without your consent, and whether that is written in the terms rather than only on the homepage. Third, the contract: NEXTRIQ says "monthly cancellable" on its pricing page while article 12 of its terms adds a 30-day notice period, and Joogi's agreements are entered into for one year unless agreed otherwise in writing (article 9). Fourth, ownership: at Citeerbaar and OpsCode delivered work becomes the client's property after payment, while NEXTRIQ grants a non-exclusive, non-transferable right of use. Under Dutch copyright law the author keeps the rights unless they are transferred in writing, so what you keep when you leave depends on the contract.

What a managed service does not do

A managed GEO service does not replace SEO. Google states that there are "no additional requirements" to appear in AI Overviews or AI Mode beyond the same foundations as ordinary search, and technical SEO, site speed, backlinks and local listings remain work that a GEO service usually does not touch. It also cannot guarantee results. AI answers depend on factors outside any provider's control and vary from run to run, and the research is mixed: the original GEO paper found gains of up to about 40% on its own benchmark, while the later C-SEO Bench found most content tweaks largely ineffective. A provider that promises a fixed number of mentions within a fixed period promises more than anyone can verify.

Where we stand

AIGeschikt is a managed GEO service for Dutch companies: 100 fixed buyer questions per company measured per AI system, and two to three or four to five finished pieces a month published on the client's own website after approval, for €299 or €499 a month excluding VAT with no set-up fee, or €899 a month for agencies with three clients included and €149 per extra client. The Dutch description of that work is in Wij doen het werk. Je krijgt geen tool om zelf te bedienen., and a Dutch overview of six types of provider in Wie voert GEO-optimalisatie uit?.