AIGeschikt vs an SEO agency
An SEO agency steers on your position in a list of blue links. AIGeschikt steers on whether an AI assistant mentions your business in its answer, measures that weekly on Dutch buying questions, and publishes content based on it. Those are two different yardsticks and two different kinds of work.
The work starts after the measurement. The question is who does it.
An SEO agency works on your position in a list of ten links. AIGeschikt works on whether you are mentioned in the one answer an AI assistant gives, which in ChatGPT holds 3 to 4 sources on average. A page can rank third in Google and appear in no AI answer at all. AIGeschikt measures that weekly on 100 Dutch buying questions and turns it into three published pieces per month.
With an SEO agency
An SEO agency
On your desk · 3 tasks
Varies per agency; often content plus technical work
Usually the agency, sometimes you
With AIGeschikt
Kern · €299 per month
On your desk · 1 task
Choosing the topic from the measurement, writing, checking facts against the Brain and publishing: AIGeschikt does that.
3 finished pieces, ready to publish
AIGeschikt, after one click of approval
Choose AIGeschikt if you want AI assistants to mention you, and want something published every month to get there.
Choose an SEO agency if you want to work on your position in Google: technical SEO, page speed, backlinks and local visibility.
Side by side
Two different trades, laid side by side by who does what. The bottom row is the one that counts: which yardstick the work is steered by.
Comparison of AIGeschikt and an SEO agency, checked on September 7, 2026. AIGeschikt column: Kern plan, unlimited team seats.
A position in a list is something else than a name in an answer.
A search result shows ten links and the visitor picks one. An AI answer is one answer, in ChatGPT with 3 to 4 sources in it on average. You are in it or you are not; a respectable second place does not exist. AIGeschikt measures exactly that: 100 Dutch buying questions per customer across 5 engines, recording per answer whether the business is mentioned and as which provider, as a distribution across all measurements and never as one average position. AIGeschikt's own market research also shows that 76.6% of the sources ChatGPT cites and Perplexity retrieves are ordinary business websites (August 17 – September 27, 2026, an upper bound), the kind of site you control yourself. That is what AIGeschikt steers on, and a ranking report says nothing about it.
- One piece works for both: what AI cites, Google often picks up too
- AIGeschikt measures weekly whether AI mentions you, not where you rank
- 3 finished pieces, ready to publish, plus optimizations where the measurement calls for them, no timesheet
- Every claim checked against the Brain before anything goes live
- Fixed monthly amount, cancel monthly
What an SEO agency works on
An SEO agency works on the technical foundation, page speed, site structure, internal links, backlinks, local visibility and Google Business Profile, with keyword research underneath. AIGeschikt does not touch that work, and it remains necessary: a page that Google cannot crawl will not be found by an AI assistant either. What an SEO agency usually does not do is measure whether an AI assistant mentions you. For that you need to put Dutch buying questions to several assistants every week and track which sources carry the answer. That is a different measurement, with a different outcome than a ranking report.
- Technical SEO, page speed and crawlability
- Backlinks and domain authority over the long term
- Local visibility and Google Business Profile
- Keyword research and site structure
76.6%
of the sources ChatGPT cites and Perplexity retrieves are ordinary business websites. AIGeschikt chooses based on Dutch measurement data.
AIGeschikt knows which sources carry Dutch AI answers, because AIGeschikt measures it. That is not an extra dashboard, but the reason it is settled which piece needs to be made this month.
Measured August 17 – September 27, 2026 on ChatGPT and Perplexity, an upper bound · the register is in the AI monitor.
When should you choose which?
Choose AIGeschikt if…
- You want to know whether ChatGPT, Gemini or Perplexity mentions your business
- You notice traffic dropping while your rankings stay the same
- You want a fixed amount instead of a timesheet
- You want something to actually get published every month
- You want the choice of topics to rest on measurement data, not on a conversation
Choose an SEO agency if…
- Your site needs technical attention: speed, structure, crawlability
- You want to work on backlinks and domain authority
- Local visibility is your most important channel
- You mainly steer on Google rankings and that yardstick is enough for you
AIGeschikt and an SEO agency do different work, and AIGeschikt does the part that goes unmeasured today: whether an AI assistant mentions you. That can be measured weekly on 100 Dutch buying questions, it produces three published pieces every month, and it costs a fixed amount instead of hours. If you have to choose because the budget allows only one, the question is which yardstick drives your revenue today, and more and more often that is the answer, not the list below it.
Working with an SEO agency? Nothing needs to change there. AIGeschikt can deliver directly to the agency if you like, or work alongside it in your own CMS. Agencies that do not measure AI visibility themselves can join through AIGeschikt's Partner plan.
Frequently asked questions
Does AI visibility also help with Google?
Usually it does, and that is no coincidence. A piece an AI assistant can cite answers a concrete question, sits on its own domain, carries verifiable figures and has the technical markup underneath. That is exactly the profile Google selects for as well. AIGeschikt steers on citations in AI answers; that the same page also does well in Google is a bonus.
What is the difference between SEO and GEO?
SEO is about your position in a list of search results. GEO, generative engine optimization, is about whether an AI assistant mentions and cites your business in its answer. There is only one answer, in ChatGPT with 3 to 4 sources in it on average, so coming second does not exist.
Should I cancel my SEO agency when I start with AIGeschikt?
AIGeschikt does not advise that. Technical SEO, page speed, site structure and backlinks remain necessary; a page that Google cannot read properly will not be picked up by an AI assistant either. AIGeschikt works on the layer above that: whether your business is mentioned in the answer itself.
Doesn't my SEO agency simply do this too?
Some agencies are starting on it. The question to ask is whether they measure it: how many Dutch buying questions they put to which AI assistants every week, and what follows from that measurement. Without measurement, AI visibility is an assumption, even with a good agency.
What does AIGeschikt cost compared to an SEO agency?
AIGeschikt Kern costs €299 per month and Groei €499, excluding VAT and cancelable monthly, everything included. There are no setup fees, no hours and no separate line items. What an SEO agency costs varies too much per agency to put a number on it here.
Can my SEO agency buy AIGeschikt for me?
Yes. AIGeschikt's Partner plan is made for that: an agency provides AIGeschikt white-label to its own clients, with its own dashboard, approval on behalf of the client and one invoice. The prices are on AIGeschikt's pricing page.
Curious whether AI already mentions your business?
Take the free scan and see within a few minutes which answers you already appear in, and where a competitor walks away with the customer.