AIGeschikt vs DIY
Doing it yourself is possible, and the writing is not the hard part. Choosing is: without measurement you write about the question you find interesting instead of the question your customer asks an AI assistant. AIGeschikt measures that question weekly, on 100 Dutch buying questions.
The work starts after the measurement. The question is who does it.
Doing it yourself costs no money but it does cost time: choosing topics, writing, checking facts, adding schema, publishing and tracking whether it works. Choosing is the hardest part, because a Dutch buying question draws on 34.2 sources on average, and without measurement you do not know which of them carry the answer. AIGeschikt measures that weekly and turns it into three written, checked and published pieces per month.
With DIY
Doing it yourself
On your desk · 6 tasks
Whatever you get done that month
You
With AIGeschikt
Kern · €299 per month
On your desk · 1 task
Choosing the topic from the measurement, writing, checking facts against the Brain and publishing: AIGeschikt does that.
3 finished pieces, ready to publish
AIGeschikt, after one click of approval
Choose AIGeschikt if you want the choice of topics to rest on measurement data and something to get published every month.
Choose DIY if you want to measure yourself every week which of an average of 34.2 sources per buying question matter.
Side by side
Doing it yourself is not a product, so there is no pricing page to lay next to it. What can be named is who does which part of the work, and with DIY that is the same person every time.
Comparison of AIGeschikt and DIY, checked on September 7, 2026. AIGeschikt column: Kern plan, unlimited team seats.
Writing is the easy part. Choosing is the hard part.
A Dutch buying question draws on 34.2 different sources on average, of which about 19.0 effectively take part, and a ChatGPT answer shows 3 to 4 of them. Which ones differs per question and per assistant: 93.7% of the sites in AIGeschikt's research were used by exactly one of the two assistants. Without measurement there is no way to see which direction to take, and then you write the piece you wanted to write anyway: well written, but spent on the wrong question. Then add the time: choosing, writing, checking facts, adding schema, publishing, and a month later checking whether it did anything. AIGeschikt runs that round every week on 100 measured buying questions and delivers 3 finished pieces, ready to publish, plus optimizations where the measurement calls for them per month.
- AIGeschikt measures 100 buying questions per week across 5 engines
- The topic follows from that measurement, not from a gut feeling
- Facts recorded in the Brain and checked before publication
- You keep the approval; the rest costs you no time
What doing it yourself gives you
The building blocks are public: write answers instead of sales copy, put the answer at the top, cite concrete figures, add schema.org, and make sure your site is technically readable. AIGeschikt publishes its own measurement method and the full results of the Dutch research, so you can use those figures without being a customer. And you have one advantage no vendor has: you know what customers ask on the phone and which objections keep coming back. What you do not have is the measurement that tells you which of those questions an AI assistant actually gets asked.
- You know the questions customers ask you on the phone
- No monthly costs, only your own time
- Full control over tone and content
- AIGeschikt's measurement method and market figures are open to use
76.6%
of the sources ChatGPT cites and Perplexity retrieves are ordinary business websites. AIGeschikt chooses based on Dutch measurement data.
AIGeschikt knows which sources carry Dutch AI answers, because AIGeschikt measures it. That is not an extra dashboard, but the reason it is settled which piece needs to be made this month.
Measured August 17 – September 27, 2026 on ChatGPT and Perplexity, an upper bound · the register is in the AI monitor.
When should you choose which?
Choose AIGeschikt if…
- You want the choice of topics to rest on measurement data instead of a hunch
- Your hours are worth more in your own trade than in a word processor
- You want publication every month, including the busy months
- You want facts recorded rather than in your head
- You want to be able to see whether it works, per buying question
Choose DIY if…
- You want to measure yourself every week which of an average of 34.2 sources per buying question carry the answer
- You like writing and make structural time for it
- You have a small offering that rarely changes
- You want to try out for yourself what it delivers first
AIGeschikt is the better choice as soon as you want the piece you write to also be the right piece. Doing it yourself costs no money and most business owners manage the writing fine; what is missing is the measurement that tells you which buying question an AI assistant actually gets and which sources carry that answer. Without that measurement, good work goes into the wrong question, and that costs more than €299 per month. Anyone who wants to do that measuring themselves can do it themselves; AIGeschikt's method and figures are public.
Started yourself and it is going well? Then nothing needs to change. If you want to know whether it works, take AIGeschikt's free scan: it shows which of your buying questions AI already mentions you for and where you are missing. What you do with that outcome is up to you.
Frequently asked questions
Can I do AI visibility myself?
Yes. The building blocks are public: write answers instead of sales copy, put the answer at the top, use concrete figures, add schema.org and make sure your site is technically readable. The hard part is not the writing but choosing the topic, and that takes measurement.
How much time does doing AI visibility yourself take?
Per piece, count on choosing the topic, writing, checking facts, adding schema, publishing and later checking whether it had an effect. Choosing the topic is the hardest and least visible part: it takes weekly measurement of which buying questions are put to AI assistants and which sources carry those answers.
What do I miss if I do not measure?
Which sources carry the answer. A Dutch buying question draws on 34.2 different sources on average and a ChatGPT answer shows 3 to 4 of them. 93.7% of the measured sites were used by exactly one of the two assistants. Without measurement, you are guessing which of those sources matters.
How do I get into ChatGPT answers?
By becoming a source that can carry the answer. In AIGeschikt's research, 76.6% of all source mentions go to ordinary business websites. That means: concrete, verifiable answers to real buying questions, on your own domain.
Can I start by doing it myself and switch later?
Yes, and that is a perfectly good order. What you published yourself stays up and counts; AIGeschikt includes it in the measurement and builds on it. You can also take the free scan first to see where you stand before you decide anything.
Curious whether AI already mentions your business?
Take the free scan and see within a few minutes which answers you already appear in, and where a competitor walks away with the customer.