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Practical pieces on GEO, AI search and getting found when your customers ask ChatGPT.
Latest · September 27, 2026
What changes on your site, and what does not
What GEO work actually changes on a website, and what the controlled studies say about it. A list of interventions that lowered visibility in AI answers in controlled tests, from adding statistics to AI rewrites of body text.
Read the article- What a managed GEO service actually doesWhat a managed GEO service actually takes off your hands, and what it does not. The difference between buying measurement, execution or both, with Dutch prices from €25 to €2,295 a month read on providers' own pages in September 2026.
- What GEO actually means, and how we measure itGenerative engine optimization (GEO) is the work of appearing in answers written by AI systems. Where the term comes from, and the exact rules we use to decide when a brand counts as mentioned, when as cited, and where the line falls.
- Ranking in the top five and still not cited: one Dutch site, Google's own numbersYes. On one Dutch site, a page's average Google position said almost nothing about how often Google showed it in AI Overviews and AI Mode (rank correlation 0.06 over 39 pages). Its best-ranking article was never cited on a buying question; its most-cited page averages position 15. Google's own Search Console numbers, s
- Should you move budget from SEO to GEO? Dutch market pricesMostly no: add, don't move. Google says AI features run on the same SEO foundations, and AI assistants send a fraction of Google's traffic. What a measured GEO slice costs in the Netherlands, from €25 to €2,295 a month — Dutch prices we could not find published anywhere in English.
- Is GEO just SEO? What the Dutch market data showsLargely yes. Google says optimising for its AI features is optimising for search, and an independent replication found classic SEO 7.7 times more effective on retail queries. What differs is which questions get asked — with Dutch market data published nowhere else.
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