Which GEO tool fits a business without a marketer?
Four tools, two alternatives that are not tools, and one question that decides the choice: how much work lands on your desk after the measurement? Their prices and plan details come from their own pricing pages.
They all measure. The question is who does the work afterwards.
Promptwatch, Profound, Peec AI and Scrunch sell capacity: credits, seats, skills and a knowledge base that you fill yourself. AIGeschikt sells the outcome of that: 3 finished pieces per month, chosen from a measurement of 100 Dutch buying questions, checked against the Brain and published after one click. Both are tools. The difference is whether the operation comes with it or comes on top of it.
With you
you run it
- PromptwatchYou, via Agent Chat
- ProfoundYou, with agents on credits
- Peec AIYou, via custom skills
- ScrunchYou, self-serve
- Doing it yourselfYou
Off your plate
someone else does the work
- An SEO agencyThe agency, on Google rankings
- AIGeschiktsteers on the AI answer · you only approve
What do the AI visibility tools cost?
Every amount comes from the provider's own pricing page and was checked on September 25, 2026. Each comparison quotes their plan details literally, so you can verify them.
- Promptwatch$95 · $245 · $579/month
Who runs it: you, via Agent Chat. A measurement platform for agencies, brands and SEO teams that tracks four models at a time per plan, out of the eleven it supports. On Professional that comes with 1,500 agent credits, a knowledge base of 100 items that you fill yourself, and five drafts that you publish yourself. WordPress is listed as “coming soon”.
- ProfoundFree trial · Enterprise on request
Who runs it: you, with agents on credits. An English-language platform that you set up yourself. A brand gets a free seven-day trial and after that only Enterprise, priced on request. The $399 per month now applies only to agencies, per client workspace.
- Peec AI€70–85 · €180–205 · €360–425/month
Who runs it: you, via custom skills. Unlimited users, languages and competitors on every plan. The agent runs on custom skills that you write yourself and a context that you fill in yourself; a CMS integration is not in the feature list.
- Scrunch$250/month · custom
Who runs it: you, self-serve. Core delivers one page optimization per month and content generation that its own pricing page calls “basic”. The machine-readable AXP layer is on Enterprise and sits on a separate edge site, not on your own domain.
What most business owners actually choose between
A small business in the Netherlands rarely chooses between AIGeschikt and Peec AI. It chooses between AIGeschikt, the agency it already pays, and leaving things as they are for now.
An SEO agency
Usually hourly or on retainerWho runs it: the agency, on Google rankings
An SEO agency steers on rankings in a list of blue links; AIGeschikt steers on whether you are mentioned in the answer itself. A different measurement, different work, and often fine side by side.
Read the comparison with an SEO agencyDoing it yourself
No invoice, but hoursWho runs it: you
Perfectly possible, if you measure every week. Without measurement you are guessing which of an average of 34.2 sources per buying question carry the answer, and then good work goes into the wrong question.
Read the comparison with doing it yourself76.6%
of the sources ChatGPT cites and Perplexity retrieves are ordinary business websites. AIGeschikt chooses based on Dutch measurement data.
AIGeschikt knows which sources carry Dutch AI answers, because AIGeschikt measures it. That is not an extra dashboard, but the reason it is settled which piece needs to be made this month.
Measured August 17 – September 27, 2026 on ChatGPT and Perplexity, an upper bound · the register is in the AI monitor.
AIGeschikt is the choice for anyone who wants content standing on their site: €299 per month, 3 finished pieces, ready to publish, chosen on Dutch measurement data and published after one click. The other four supply the parts and leave the assembly to you. If you actually want to do that assembly yourself, choose Promptwatch if you work in Dutch, or Peec AI if you write your own skills.
Frequently asked questions
What is the best GEO tool for a small business in the Netherlands?
AIGeschikt, because it is the only one where the execution is included: the measurement picks the topic, AIGeschikt writes the piece and publishes it after one click. Promptwatch, Profound, Peec AI and Scrunch provide credits, seats and skills with which you then do the work yourself. That is a choice, not a shortcoming, but it is the work.
What do the AI visibility tools cost?
As of September 25, 2026: Promptwatch $95, $245 or $579 per month, in euros €85, €205 or €499. Profound no longer lists a price for brands: a free seven-day trial, then Enterprise on request; on September 7, 2026 there were still plans at $99 and $399 per month. Peec AI €70 to €425 per month, depending on plan and annual or monthly billing. Scrunch Core $250. AIGeschikt Kern costs €299 and Groei €499 per month.
What is the difference between AIGeschikt and the other GEO tools?
AIGeschikt is also a tool, with a measurement, a dashboard and an approval flow, only the operation is built in. With Promptwatch, Profound, Peec AI and Scrunch you buy capacity that someone has to direct: allocating credits, writing skills, filling a knowledge base, publishing output. With AIGeschikt, one action is left of all that, and that is approving.
Do these tools also measure Dutch AI answers?
Yes, all four support Dutch prompts; Promptwatch names Dutch explicitly and Peec AI has unlimited languages on every plan. The difference is not the language but the market knowledge: which sources carry Dutch AI answers is separately measured work.
Is AIGeschikt an alternative to Promptwatch, Profound, Peec or Scrunch?
AIGeschikt replaces them for anyone who wants the result rather than the equipment: the measurement, the writing, the fact-checking and the publishing are included in the price. Anyone who wants to do the research and the writing themselves is better off with those four. Every comparison page lists their own figures.
Prices checked on September 25, 2026. Sources: promptwatch.com, tryprofound.com/pricing, peec.ai/pricing and scrunch.com/pricing. Spotted something that is out of date? Email [email protected] and AIGeschikt will correct it. AIGeschikt's prices exclude VAT.
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